FIND YOUR OWN SCENT

Would you like to find your own best and personal scent?
My niece, alter ego, and good friend Diane sent me a fabulous web site to enable you to do this, step by step..
Just click on this:   http://bit.ly/1EW047

The Sense of Smell

The Sense of Smell is the most long-lasting human memory, going back to childhood.


The nerve cells in the human nose responsible for the sense of smell number in the millions and connect directly to the brain.

The winners of the Nobel Prize in medicine in 2004 found that when a particular odor hits a particular nerve cell the protein in the cell changes shape which causes an electrical signal to be sent to the brain.

We know there are many different kinds and shapes of proteins in different nerve cells. Each nerve cell can react to a very few individual odors but because there are millions of these smell (”olfactory”) nerve cells many many different odors can be isolated by the human nose. (The dog's ability to detect odors is at least 100 times the humans. The dog detects people food and environment primarily by odor. The dog has 40 times as many nerve cells for odor as do humans.)

When the nerve cells reach the brain their messages are combined with other nerve cell messages and

the brain says “Oh that is Rose” or “Oh that is skunk” . This part of the brain is called the ‘olfactory cortex’. In medical terms, the brain decodes the messages from the nerve cells.

(Lower 2 diagrams from the Nobel Commission )

The Fragrance Foundation

Got smell? The Fragrance Foundation hopes its new "One drop changes everything" campaign will steal a page from the "Got milk?" success story, and boost slumping sales in the perfume business.


The Fragrance Foundation says the campaign is aimed at the 62 million consumers who already use fragrance at least once in a while, and hopes it will entice them to spritz more often. And while individual perfume advertisers are big ad spenders in their own right, the thinking is that a unified campaign would boost everyone's results.

"Our goal was to get people to refocus on the juice," Stephen Niedzwiecki, owner and creative director of Yard, the New York ad agency that created the campaign, tells Marketing Daily. "We want to get them to fall in love again with what's in the bottle, and remind them of the artistry and the alchemy in a single drop of fragrance."

Ads feature the silhouette of a fragrance atomizer, which frames interchangeable visuals and impact words, such as: "One drop and you're fabulous," "One drop and you feel like a million," "One drop and you're in love," and "One drop and you're in the corner office."

The point is, he says, that people love perfume for its transformative power. "As an icon, the atomizer is perfect for that -- people recognize it from two inches away, or at 20 feet, and it is understood to be a holding vessel for all kinds of different moods and personalities."

Ads are breaking in January, just in time for Valentine's Day -- a big day for perfume marketers -- and are scheduled to run in beauty and fashion magazines, as well as on Web sites. Additional media buys are being finalized, and may include building wraps and billboards. "But social media will be a very important component of the campaign," he says. A microsite, onemightydrop.com, will allow consumers to find new fragrances based on smells they already like.

from Marketing Daily (Sarah Mahoney)

KALEIDOSCOPE OF PERFUME COLORS

A KALEIDOSCOPE OF COLORS AWAITS YOU!

THESE, WILL, IN YOUNG AND BEAUTIFUL, COMPLEMENT THE EXCITING FRAGRANCE AND SENSATION.

HERE FOR YOUR ENJOYMENT, THANKS TO FRAGRANTICA, IS AN INTERACTIVE DISPLAY OF THE PANORAMA OF PERFUMES BY COLOR:

Panorma of Perfumes by Color

The Scentual Woman

SPA MED X WILL LAUNCH LATER THIS MONTH A SOCIAL NETWORKING SITE,
SPAMEDX .COM, AIMED AT THE SCENTUAL WOMAN.

THE SITE WILL FEATURE DISCUSSION BOARDS AND BLOGS WHERE USERS CAN SHARE EXPERIENCES WITH THEIR SPA MEDX FRAGRANCE.

So, you already know that women want to be Young and Beautiful, to be the center of attention, to be looked at by men.

Young and Beautiful, the newest exciting scent, arouses your most inner passion and reflects to the outer world your inner self. The SPAMEDX Scent reflects passion… your passion.

SPAMEDX is more than a fragrance: it is a scent FOR THE SCENTUAL WOMAN